Ohohohoho, moe? The budding/burning fan-service pandering that is either making or breaking the anime industry, depending on who you talk to....
First let me say, that with the exception of creepy-cute shows like Higurashi and Umineko no naku koro ni, I don't like moe-girls. They're small, speak in high-pitched voices and tend to be useless for the narrative except as objects to save, protect and drool over. If the drool potential isn't there, they're infinitely boring. Thus, me no likey.
But Japan is nothing if not gender-neutral when it comes to fan-service. Case in point, an article that ANN reported about a while ago
from a mainstream woman's fashion magazine called An-an.( What is moe for women? )
And there we have it: Axis Powers Hetalia
, a series about as moe for women as you can get.
Within the swarm of moe that makes out Hetalia as a whole, one can find each and every cliche, often in several variations. ( Axis & Allies moe )
Appropriately enough, one of the most moe characters, Austria (glasses, young-lord-of-the-manor personality, frilly suits, emotional shyness, clumsiness, musical talent and funny hair-doink) is actually married to a full-blown fujoshi/slasher girl. Yay Hungary
! She's also super strong and used to think she was a boy when she was a kid, and still is the one defending him with her military.
Then there's Prussia, a failed bad-boy (the mention the appeal of "rumpled suits" in the article too), soft-spoken and oft-forgotten Canada and a whole bunch of other characters.
While the Nordic countries haven't been in the series much, they easily form their own sentai-team
Denmark is red, spiky-haired, wild and crazy. Finland, cute, kind, funny and easily embarrassed. He'd only need glasses and he'd almost be Miyuki. Sweden - big, strong, silent, wears glasses, cooks and fixes things, super-duper-shy. Norway, cool, blue (ok, they're almost all blue, so the color codes fail), converses with supernatural beings. Iceland, sarcastic, tsundere with a little-brother complex and slightly mysterious.
It all fits very well, because Hidekaz (the author) is excellent at picking out the historical stereotypes that supports his ideas and he's a very, very deft hand at recognizing moe-traits and combining them in appealing ways.
This, btw, is why I dislike those that sneer at Hetalia as a "show full of bishies" aka pretty boys. Part of the moe appeal, for both girls and boys, is that it's not just the perfect and beautiful that attracts. It's the imperfect that really makes one burn with passion, be it clumsiness and small breasts or stubborn stupidity and difficulty to connect with ones emotions. And one shouldn't sneer at things for the wrong reasion, dammit.Entire anime meme here